-Manhattan Research Survey Finds That Physicians Overwhelmingly Support Commercially-Funded CME

NEW YORK, NY – January 27, 2009 – A study by healthcare market research firm Manhattan Research found that only 9% of U.S. physicians oppose commercial support for continuing medical education (CME) funding. The results of this study are relevant to the ongoing discussion in the medical community about the role of commercial funding of CME. Healthcare market research firm Manhattan Research conducted a survey to gauge physician opinion on commercially-funded CME and the proposed ban. The online study was fielded in the third quarter of 2008 among a nationally representative sample of U.S. physicians, including primary care and specialist audiences.

In an effort to better understand the positions of those who actually use continuing medical education, Manhattan Research surveyed physicians on their opinions with regard to their use and the potential bias of industry-funded programs. The Manhattan Research study reports that only 8% of physicians who participated in CME believe that it is biased. In fact, if commercial support is halted, nearly half of the physicians surveyed would decrease their use of CME.

According to the study, almost all physicians utilize CME programs to maintain and grow their medical knowledge and to keep up-to-date on the latest advances in their specialty with the ultimate goal of improving patient care. Pharmaceutical companies are a funding source for CME programs, which has prompted some critics to question their influence over CME course content. In response, the Accreditation Council for Continuing Medical Education (ACCME), the organization that accredits CME Providers, has augmented its standards and guidelines to ensure the independence of commercially supported CME activities. The American Medical Association’s Council on Ethical and Judicial Affairs (CEJA) is also expected to issue a new report on commercially-supported CME later this year.

“While there’s been debate around the value of industry-supported CME, as our study reveals, it’s important to listen to the voice of the majority of physicians,” said Mark Bard, Manhattan Research President. “Rather than pulling the plug on a vital source of CME funding, the primary beneficiaries of CME - physicians and patients - would be best served by continued improvements to course availability, offerings, and content through increased collaboration among medical and academic organizations, the pharmaceutical industry, CME providers, and accreditation bodies.”

Interact Medical Animation for education

High quality CMEs will have to be commercially funded. Its up to the physicians to glean the essence and overlook the hard sell.

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- No green beards in path labs @ John Hopkins University

The pathology department at my medical college was very strict with us Resident doctors. All our activities were constantly noted by our seniors, and being reprimanded frequently for "unprofessional conduct" was the norm. Our seniors made sure we were always properly dressed and behaved.

But what i read on John Hopkins university, Dept. of Pathology website takes the cake. They have a detailed list of "acceptable" and "unacceptable" conduct. Sample a few,

1) Acceptable- Knee length culottes and dress shorts; Unacceptable- Mini skirts, blue jeans, baseball caps.

2) Acceptable- Fingernails that are of "professional length", whatever that means; Unacceptable- Applying cosmetics in the laboratory.

3) Acceptable- Short/ Tied back hair of natural color ; Unacceptable- Purple and Green beards and mustaches!!

4) Acceptable- Socks/ Hose/ Tights ; Unacceptable- Printed underwear showing through outer garments.

5) Acceptable- Jewelery in moderation ; Unacceptable- Badges promoting causes/products/slogans NOT endorsed by the Institution/department.

Its definitely a good read. Click here to access the pdf file of acceptable appearance standards at John Hopkins University.

E-learning in Medical education

The use of elearning in medical education: a review of the current situation -- Choules 83 (978): 212 -- Postgraduate Medical Journal

Computers are increasingly used in medical education. Electronic learning (elearning) is moving from textbooks in electronic format (that are increasingly enhanced by the use of multimedia adjuncts) to a truly interactive medium that can be delivered to meet the educational needs of students and postgraduate learners. Computer technology can present reliable, reusable content in a format that is convenient to the learner. It can be used to transcend geographical boundaries and time zones. It is a valuable tool to add to the medical teacher’s toolkit, but like all tools it must be used appropriately. This article endeavours to review the current "state of the art2 in use of elearning and its role in medical education alongside non-electronic methods—a combination that is currently referred to as "blended" learning.

Read the full article on BMJ health intelligence.

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