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Thursday, October 16, 2008

-Web 2.0 strategy for Business-

Ten Aspects of Web 2.0 Strategy That Every CTO and CIO Should Know [Dion Hinchcliffe's Web 2.0 Blog]

Web 2.0 has changed the way things are or can be done. Organizations need to adapt to these new trends ASAP. A few key points of note for business to survive in the new world-

# It's not about technology, it's about the changes it enables.
# The implications of 2.0 stands many traditional views on their head and so change takes more time than usual.
# Get the ideas, concepts, and vocabulary out into the organization and circulating.
# Existing management methods and conventional wisdom are a hard barrier to 2.0 strategy and transformation.
# Avoiding external disruption is hard but managing self-imposed risk caused by 2.0 is easier.
# Incubators and pilots projects can help create initial environments for success with 2.0 efforts.
# Irreversible decisions around 2.0 around topics such as brand, reputation, and corporate strategy can be delayed quite a while, and sometimes forever.
# The technology competence organizations have today are inadequate for moving to 2.0.
# The business side requires 2.0 competence as well.
# Start small, think big.

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